The Secrets to Successful Copywriting

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The Secrets to Successful Copywriting

door Frank L. Visco

  • Avoid Alliteration. Always.
  • Prepositions are not words to end sentences with.
  • Avoid cliches like the plague. (They’re old hat.)
  • Employ the vernacular.
  • Eschew ampersands & abbreviations, etc.
  • Parenthetical remarks (however relevant) are unnecessary.
  • It is wrong to ever split an infinitive.
  • Contractions aren’t necessary.
  • Foreign words and phrases are not apropos.
  • One should never generalize.
  • Eliminate quotations. As Ralph Waldo Emerson once said, “I hate quotations. Tell me what you know.”
  • Comparisons are as bad as cliches.
  • Don’t be redundant; don’t use more words than necessary; it’s highly superfluous.
  • Profanity sucks.
  • Be more or less specific.
  • Understatement is always best.
  • Exaggeration is a billion times worse than understatement.
  • One word sentences? Eliminate.
  • Analogies in writing are like feathers on a snake.
  • The passive voice is to be avoided.
  • Go around the barn at high noon to avoid colloquialisms.
  • Even if a mixed metaphor sings, it should be derailed.
  • Who needs rhetorical questions?
  • Parenthetical words however must be enclosed in commas.
  • It behooves you to avoid archaic expressions.
  • Avoid archaeic spellings too.
  • Don't repeat yourself, or say again what you have said before.
  • Don't use commas, that, are not, necessary.
  • Do not use hyperbole; not one in a million can do it effectively.
  • Never use a big word when a diminutive alternative would suffice.
  • Subject and verb always has to agree.
  • Placing a comma between subject and predicate, is not correct.
  • Use youre spell chekker to avoid mispeling and to catch typograhpical errers.
  • Don't repeat yourself, or say again what you have said before.
  • Use the apostrophe in it's proper place and omit it when its not needed.
  • Don't never use no double negatives.
  • Poofread carefully to see if you any words out.
  • Hopefully, you will use words correctly, irregardless of how others use them.
  • Eschew obfuscation.
  • No sentence fragments.
  • Don't indulge in sesquipedalian lexicological constructions.
  • A writer must not shift your point of view.
  • Don't overuse exclamation marks!!
  • Place pronouns as close as possible, especially in long sentences, as of 10 or more words, to their antecedents.
  • Writing carefully, dangling participles must be avoided.
  • If any word is improper at the end of a sentence, a linking verb is. Avoid trendy locutions that sound flaky.
  • Everyone should be careful to use a singular pronoun with singular nouns in their writing.
  • Always pick on the correct idiom.
  • The adverb always follows the verb.
  • Take the bull by the hand and avoid mixing metaphors.
  • If you reread your work, you can find on rereading a great deal of repetition can be by rereading and editing.
  • And always be sure to finish what

;-)

Topics: content, content marketing, content strategy, copywriting, Search Engine

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